Who We Are
About Us
Novaxis Tech is a Barcelona-based company dedicated to connecting innovation with opportunity. We work with forward-thinking brands to turn European market challenges into opportunities for growth. With local expertise and cross-cultural perspective, we serve as a strategic bridge that empowers brands to thrive across borders.
Our Role
Europe offers enormous potential for global brands, but the path to market can be complex. Regulations, cultural differences, and fragmented distribution networks often create challenges for companies entering for the first time. Novaxis Tech was founded to simplify this process. We provide strategic guidance and hands-on support in market entry, channel development, and sell-out execution, ensuring that brands don’t just enter Europe, but truly thrive here.
Mission
To act as a strategic bridge that empowers innovative brands, beginning with Chinese ones, to enter Europe, build strong distribution networks, and achieve sustainable growth.
Vision
To become the most trusted partner for innovative global brands seeking to expand into Europe.
Our Philosophy
We believe innovation should not be limited by borders. At Novaxis Tech, our purpose is to help brands unlock opportunities in Europe, turning challenges into growth and building a foundation for sustainable cross-border success.
Why us
Founded by B2B sales professionals with over a decade of experience helping Chinese technology brands expand into Europe, we understand what it takes to turn innovation into international success.
Having led market-entry and channel development for well-known Chinese brands in sectors like robotics and consumer electronics, our founder team brings deep insight into both Chinese business culture and European market dynamics.
We combine this first-hand experience with a results-driven approach to bridge the gap between Chinese innovation and European opportunity, helping ambitious brands grow sustainably across borders.